Squishmallows Crochet Kits Tapping into the rising trend of "grandma hobbies" among Gen Z, these kits allow enthusiasts to crochet their own Squishmallows, blending the charm of the popular plush toys with the satisfaction of crafting.
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RoseArt Crystal Gems: Jewel Succulents Kit This crafting kit enables kids to create a miniature garden featuring blooming cacti and floral-bedecked succulents. With 175 pieces, it's designed for children aged 8 and up, offering a sparkling decor piece upon completion.
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Tangle Furry Fidget Friends Combining the sensory appeal of fidget toys with the comfort of plushies, these adorable creatures, including a monkey, mini highland cow, puppy, and black bear, offer a mess-free sensory experience ideal for travel and small hands.
Snap Circuits Spy Kit A STEAM toy that introduces children to basic circuitry concepts, this kit allows them to build essential spy gear like trip wires, voice changers, and motion sensors, promoting both learning and fun.
Nano-mals Interactive Pets Hasbro's latest tech toy, Nano-mals, are handheld interactive pets available in eight different characters, including kitties, unicorns, and narwhals. They feature over 70 sounds, lights, and reactions, and can interact with each other when in close proximity, encouraging both individual and social play.
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Lego Avengers: Endgame Final Battle Set Lego introduced a new set inspired by the climactic battle from Marvel's Avengers: Endgame.This 621-piece set, priced at $99.99 and available starting May 1, features nine Minifigures, including characters like Doctor Strange, Iron Spider-Man, and a large Thanos figure.The set allows fans to recreate iconic scenes from the movie, offering both playability and display value.
Disney's Stitch Merchandise Anticipation for Disney's upcoming live-action/CGI remake of Lilo & Stitch has propelled Stitch-themed toys into the spotlight.From plushies to interactive figures, Stitch merchandise dominated the fair, with experts predicting it to be among the most sought-after toys of 2025.
Tamagotchi Nano x Star Wars – Darth Vader Edition Bandai's Tamagotchi series expands with a Star Wars collaboration, allowing fans to nurture Anakin Skywalker as he transitions to Darth Vader.Players can engage in mini-games and iconic scenes from the Star Wars saga, blending nostalgic virtual pet care with immersive storytelling.
Super7 Universal Monsters ReAction Figures Super7 introduces new additions to their ReAction Figures line, featuring classic Universal Monsters like Dracula, Wolfman, and the Creature from the Black Lagoon.These figures appeal to both collectors and new fans, blending retro aesthetics with modern design.
Spin Master's Primal Hatch This interactive toy allows children to experience the excitement of hatching their own baby dinosaur.The Primal Hatch features a realistic hatching process, where a robotic T-Rex emerges from a 1-foot wide egg, mimicking the iconic scene from Jurassic Park.With over 200 sounds and interactive features, it provides an immersive play experience.Priced at $59.99, it's set to release in August 2025, aligning with the upcoming Jurassic World: Rebirth movie.
Hasbro's Nano-mals Hasbro's new toy line introduces pocket-sized electronic pets that combine nurturing play with interactive technology.Each Nano-mal boasts over 70 sounds, lights, and reactions, and comes with textured, interchangeable outfits to encourage self-expression.Designed for both individual and social play, Nano-mals can interact with each other when in close proximity.Launching in Fall 2025 at a price of $19.99 each, they offer a tech alternative for kids not yet ready for smartphones while fostering social connection and play.
PLAY-DOH Barbie Collection This collaboration between Hasbro and Mattel combines PLAY-DOH compound with Barbie dolls, offering special fashion-making tools and molds.The collection includes new PLAY-DOH Pattern Sheets for fabric-like designs and the PLAY-DOH Barbie Designer Fashion Show Playset.Launching in Target stores and online in June 2025, with wider availability in August 2025, it encourages creativity and imaginative play.
LEGO Ideas River Steamboat While specific details weren't provided in the search results, this LEGO set was mentioned as one of the best construction toys at the fair.LEGO enthusiasts anticipate a detailed and engaging building experience with this set.
Crayola Colourwhirls This innovative drawing toy combines the action of a Beyblade with Crayola markers to create spiral designs.Available as a set with an arena, four markers, three spinners, and two ramps, it encourages creativity and artistic expression.
GraviTrax Star Wars Death Star Action Set This licensed toy features elements from the Battle of Yavin, including Tie Fighters, X-Wings, and the Death Star.Using red and blue marbles to recreate the battle, it offers an interactive and engaging play experience for Star Wars fans.
Spin Master's Primal Hatch
Robotic T-Rex hatching from a 1-foot-wide egg
Inspired by Jurassic Park
Over 200 sounds with realistic hatching animation
Comes with a training clicker and plastic food
Releases August 2025 to coincide with Jurassic World: Rebirth
Price: $59.99 / £64.99
Hasbro's Nano-mals
Interactive electronic pets with fidget-toy appeal
70+ sounds, lights, and reactions
Swappable textured outfits
Keychain portability
Set to launch August 1, 2025
Price: $19.99
PLAY-DOH Barbie Collection
Combines PLAY-DOH with Barbie dolls
Includes fashion tools and molds
New Pattern Sheets for fabric-style effects
Designer Fashion Show Playset debut
Releases June 2025 in Target, expands August 2025
LEGO Ideas River Steamboat
This elegant LEGO set was a highlight among construction toys at the fair. Specific release details are forthcoming.
Crayola Colourwhirls
Combines Beyblade-style spinning with markers
Creates spiral designs
Includes spinners, ramps, arena, and markers
GraviTrax Star Wars Death Star Action Set
Features elements from the Battle of Yavin
Includes TIE Fighters, X-Wings, and the Death Star
Red and blue marbles simulate Star Wars battle
Recent Toy Announcements and Collaborations
Monopoly Expansion Packs:Hasbro celebrates 90 years of Monopoly with new boards and packs
Disney’s Stitch Merchandise:Anticipated surge in popularity tied to new movie
Magic: The Gathering Spider-Man Expansion:Releasing Sept 26, 2025
Super7 Micronauts Figures:ReAction toyline additions now available for pre-order
Writer's Bio: Driven by a fascination with how young people learn, grow, and connect, Laura N. Larsson has spent years researching the role of play and social media in child and adolescent development. Since 2012, she has combined her ecommerce background with in-depth interviews of children and teenagers, producing insightful articles that explore the evolving interplay between play, communication, and online interaction. Read more articles by this author
Writer's Bio: Driven by a fascination with how young people learn, grow, and connect, Laura N. Larsson has spent years researching the role of play and social media in child and adolescent development. Since 2012, she has combined her ecommerce background with in-depth interviews of children and teenagers, producing insightful articles that explore the evolving interplay between play, communication, and online interaction. Read more articles by this author
