Three VTech Toys Nominated as Finalists for Toy of the Year Awards
VTech announced three toys have been chosen as finalists for 2021 Toy of the Year (TOTY) Awards, administered by The Toy Association. Both the Go! Go! Smart Wheels® Ultimate Corkscrew Tower™ and Helping Heroes Fire Station™ have been selected in the Infant/Toddler Toy of the Year category, while the KidiZoom® Creator Cam is nominated as a finalist for Innovative Toy of the Year. The winners in each category, as well as the coveted "Toy of the Year" award winner and the "People's Choice" winner, which is based solely on consumer votes, will be announced at the TOTY Awards virtual event on February 12, 2021.
"Every year we look forward to hearing the announcement of the TOTY finalists, and we're delighted that industry experts have named three of our toys to the list," said Andy Keimach, President, VTech Electronics North America. "The Go! Go! Smart Wheels Ultimate Corkscrew Tower and Helping Heroes Fire Station both provide exciting, interactive playtime, while the fun green screen technology of our KidiZoom Creator Cam encourages kids to be creative in a whole new way."
Additional details about the VTech TOTY finalists can be found at www.vtechkids.com. They include:
VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich 40 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 28 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech's position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts.
VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.
About The Toy Association™
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $97.2 billion, and its 1,000+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
About the Toy of the Year Awards (TOTY)
The Toy of the Year Awards, known as the "Oscars" of the toy industry, annually recognize the top toys and games on the market. Finalists are nominated from within the industry and selected by a panel of expert judges. Winners are decided by votes cast by the public (at ToyAwards.org) and members of the industry. The TOTY Awards are administered by The Toy Association, with 100% of the program's proceeds benefitting The Toy Foundation and its goal of delivering millions of brand-new toys to children in vulnerable situations.