|
|
STICKMAN STEW® Sticks It to Bullies (But Kindly!) Cross Between Gumby and Mr. Rogers Is Ready to Make Big Changes in the WorldBullies, your time has passed! Vampires and other beasts, you may be immortal, but you're irrelevant now. There's a new wave of compassion sweeping the toy industry, and it's being led by a three-dimensional and quite compassionate stick figure.  Who is this universal figure who's only now made it to the toy aisles of America? Introducing STICKMAN STEW®, a 13" tall plush, posable toy that's a cross between Gumby and Mr. Rogers. STICKMAN STEW is bendable like the loveable icon Gumby with the morals and good-natured neighborliness of Mr. Rogers.  His mission is so important, STICKMAN STEW has a band of helpers — THE GOLD HEART CREW®, comprising his stick friends, STICKKID SID®, STICKGAL SAL® and STICKGIRL SHIRL®. Jane Guinn, founder and inventor of STICKMAN STEW, tested hundreds of characters to carry forth her mission to make the world a friendlier, more respectful place. She finally settled on the stickman because of its familiarity to children. She gave him a twist by adding a big smile and an even bigger golden heart to emphasize the most important attribute all humans share: a heart.  Parents Searching for Responsible Products Jack Goldenberg, a veteran toy and children's marketer, first heard about Stickman Stew when he was walking the aisles of Toy Fair 2014. He contacted Jane to help spearhead the marketing campaign. He insists Crypt Kiddies, Living Dead Dolls and other ghoulish and violent toys have run through their cycle.  Jane pointed to a 2014 Harris poll of 2,025 adults that demonstrated the decline of respect for teachers in our schools. "This is another indication of the need for Stickman Stew's message of stewardship," she said. Little Guy Will Be "BIG!" If anybody should know what the next big thing for kids will be, Goldenberg is highly qualified. He launched the Happy Meal for McDonald's, helped make Cabbage Patch Kids dolls and Pop Rocks candy household words, and created the Pee-wee Herman toy line for Matchbox. He has worked as Associate Creative Director, marketing Transformers, GI Joe, My Little Pony and many more industry staples.  "Boys love Stickman Stew, too," he said. "They play with him, clip him to their backpacks, even sleep with him at night." The world of STICKMAN STEW will be expanded at Toy Fair 2015 beyond the first four member's of STICKMAN STEW's GOLD HEART CREW: - STICKMAN STEW: a peaceful and gentle soul who spreads respect and love everywhere he goes and encourages kids to be kind, thoughtful to others. - STICKGAL SAL: a warm and caring gal. She accepts people for who they are and always tries to live by The Golden Rule. - STICKID SID: a prankster who loves to make people laugh. But like other members of the GOLD HEART CREW, he cares about the impression he makes and is kind to everyone he meets. - STICKGIRL SHIRL: a quirky and curious girl who believes in herself and encourages others to do great things. She's a junior environmentalist at heart who wants everyone to take care of Planet Earth. Each of the four characters has a storybook-like hangtag showing the many ways they respect themselves, each other and the world we live in. "Stickman Stew and the Gold Heart Crew will offer a conversation platform to introduce the concept of respect and provide a trigger to help build this character trait among youth," said Jane.
 Writer's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ... Read more articles by this author |
| ||||||||||||||||||||||||||||||||||||||||||||||||||||
Disclaimer Privacy Policy Career Opportunities
Use of this site constitutes acceptance of our Terms of Use.
© Copyright 2024 PlayZak®, a division of ToyDirectory.com®, Inc.