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Winning Retailers Ready to Promote YOUR Toys Long-standing Community Leaders Will Give Away 100+ Toys EachFor TDmonthly's final "2012: A Year of Charity" giveaway promotion, two outstanding specialty toy and education stores have been chosen to distribute the specialty products to their local schools and charities during the holiday season: Figpickels Toy Emporium in Coeur D'Alene, Idaho, founded in 2005 and run by Brett and Susan Sommer; and Children's World in Sarasota, Fla., founded in 1965 and run by Tim and Cynthia Holliday. Both of these stores are uniquely positioned to gain from the generosity of the donors and turn their lucky chance into events that capture their local media's attention, strengthen their place in their community, and help scores of needy children by giving them amazing, high-quality specialty toys for the holidays.    Here's what the winners had to say about their stores and their plans for the giveaway: FIGPICKELS:  "We will immediately start supporting this giveaway through press releases, our blog page (will announce on our blog that we've applied for this promotion), QVR's linking to this program and the participating manufacturers, YouTube, social media (we have a reach of 2,500), and in-store promotions. We would love to make announcements during our Neighborhood Toy Store Day Event on November 10th, which will have regional coverage, as this is the day we are kicking off our Toys For Tots Drive and introducing the winners of our Board of Directors Essay Contest, and celebrating our 7th year in business! How great would it be to have the additional support of the toy manufacturing community? "Our Board of Directors consists of 12 kids, aged 5 through 12, who were among the hundreds of kids who entered our essay contest. They will have a secret toy-testing day where they will choose the best specialty toys for the holidays. We'll compose a list based on their recommendations. "We have scheduled a 2 hour live in-store broadcast through our ABC affiliate on December 5th. This event gives us 2 straight hours of coverage and would be a great time for us to announce the beneficiaries of your give away." We can hardly wait for the amazing photos we're sure will come from Brett and Susan's many scheduled events! CHILDREN'S WORLD:  "We are hugely into supporting our local community, and because of that, we were recently named the 2012 National Runner-up for the Independent Small Business of the Year. Support of the local community was pretty much the major factor in determining the six finalists, with public vote determining the final ranking. Also, being a specialty toy (and uniform) store, we fully support specialty manufacturers, and would be happy to spread their product to our local schools and charities. "I am a marketing nut, and have great relationships with the local media outlets, which is why we get the coverage and support for our events that we do. In addition, by recently being named the 2012 National Runner-up for the Independent Small Business of the Year, we have gotten top-shelf coverage from all of the local, and regional TV, radio, newspapers and more. The coverage is still happening. Just yesterday, we made it on the regional CBS website, and today, we had a visit from our U.S. Congressman, and were awarded a Certificate of Special Congressional Recognition. Next week, the local newspaper is doing a story on us as well. So we are certainly in a unique position right now, because of all of that, and we could certainly leverage that to promote this big donation in our community in a way that really, no one else could do. "In short, we have had a phenomenal year, and about the only thing that could finish the year out with a bang for us after being named 2012 National Runner-up for the Independent Small Business of the Year would be to win this contest and be able to spread some amazing joy through the gifts of partnering with you and the specialty manufacturers to give away a bunch of toys. We would be honored to do so, and helping others in a big way would be a fitting end to our amazing year." And here are some of the toys they will be donating, thanks to the generosity of Schoenhut Piano Company, Douglas Cuddle Company and Moonjar:
 Writer's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ... Read more articles by this author |
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