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Realism and Altruism Fuel Safari Ltd.® Staying in Touch With the World Makes Its Toys UnmatchableWith additional reporting by Elizabeth Greenspan, Darryl Morden and Claudia Newcorn  Safari Ltd.® creates astonishing replicas of Nature’s most fascinating and beautiful creatures by contracting expert sculptors with uncanny observational powers. This focus on realism is evidenced not only in the figurines themselves, but also in the company’s response to the world and its challenges. To address the safety concerns of today’s parents, Safari Ltd.® ensures that all of its replicas are phthalate- and lead-free (All of their products are safety tested under stringent third-party guidelines that meet both US and European standards.). To instill appreciation of nature and ecology in future generations, Safari Ltd.® links from each of its toys to educational information in five languages on its website (www.safariltd.com). And to help children who have been hit by the current economic crisis find time to play and imagine, Safari Ltd.® has donated bountifully:
“From the very beginning, the founders’ mission was to educate children and adults alike about our fragile ecosystem and its inhabitants,” explained CEO Ramona Pariente, who joined the company in 1985 and took over in 2003. Alexandre Pariente, president and grandson of the founders, hopes that "our donation will help bring light and happiness to the lives of children nationwide while encouraging other capable companies to make donations to Kids Wish Network and other great organizations. Our toys target the imagination and we are confident that our toys will provide hours of entertaining and delightful play for the children!"  Other charities and organizations that Safari Ltd.® supports includes Big Cat Rescue, Fairchild Tropical Botanic Garden, The Human Society of Greater Miami Adopt-a-Pet, New York Cares, The Marine Mammal Center, The Nature Conservancy, National Eagle, and the Sierra Club.For TDmonthly’s “2012: A Year of Charity,” Safari Ltd.® will be donating 50 gift sets of the Safari River Ranch, which lets kids recreate a ranch environment for their animals or figurines and 50 Wild Safari® Sealife Fipper, Fins sets, which feature a diver and various sea life to spark kids’ imaginations. “Safari Ltd.® toys are educational and they are uniquely designed to capture the nature of the animal,” continued Ramona Pariente. “Our collections come in a variety of sizes — from Good Luck Mini® animals that measure 1” to Incredible Creatures® that range from 5” to 35”. No one else has that.” Ramona went on to explain that “Safari Ltd.® produces anatomically accurate and thus educational replicas, especially our scale model dinosaur collection produced in collaboration with the paleontologists of the Carnegie Museum of Natural History and the Monterey Bay Aquarium scale model sea life replicas.” Since 1986, Safari Ltd.® has been exclusively licensed by the Carnegie Museum of Natural History to produce scale model dinosaur replicas.  When people ask who creates the beautifully detailed replicas, Ramona said, “We simply tell them that Safari Ltd.®’s sole designer is Nature herself, who so graciously shows us the way. This, in combination with our team of superb USA-based designers and sculptors, helps create this magical collection of hand-painted replicas for all to enjoy.”All Safari Ltd.® products are phthalate and lead free and painted by hand. In the last few years, the company has added fantasy characters to its line, including Fairy Fantasies®, Mythical Realms®, and Dragons. “Our products are carefully developed after extensive market research and also by listening to requests from our loyal following,” Ramona noted.  Steven Fairchild, curator of the Sedgwick County Zoo in Wichita, Kan., has carried Safari Ltd.® products for years.“The quality of their products matches their superb service,” he told TDmonthly. “They seek information and input from buyers like me regardless of the size of institution or quantity of merchandise purchased in a season.” CEO Ramona Pariente and President Alexandre Pariente lead the company’s headquarters in Miami Gardens, FL and the company’s offices in Hong Kong, China. Safari Ltd.® currently produce over 600 replicas. Safari Ltd.® products can be found at the Company’s Internet site, www.safariltd.com. Below are the two gift sets that Safari Ltd. is generously donating to TDmonthly’s “2012: A Year of Charity” program, plus other popular toys from their line. RETAILERS: Be chosen to give away 100 Quality Specialty Toys, including Safari Ltd.®’s gift sets at your store this APRIL! Other companies who have already signed up to participate in this landmark event are Hape, Schoenhut Piano Company, and MagicForest Ltd. Send us your name; store name, address and phone; year founded; number of events you hold in your store each year; local children’s charities you work with; your relationship with your local press; and why you think you should be given this unique opportunity: Alison@toydirectory.com
 Writer's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ... Read more articles by this author |
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In 2011, they gave more than $140,000 worth of detailed, hand-painted animal and fantasy figurines to the Kids Wish Network of Holiday, Fla., which reaches out to tens of thousands of children at hospitals and shelters across the country. 
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