With additional reporting from Chris Lundy and Brenda Ruggiero
When TDmonthly interviewed 13 retailers in January 2012 about their best selling arts and crafts toys, 10 of the 13 said that items from THE ORB FACTORY LIMITED were top sellers, particularly their line of Sticky Mosaics kits. The runner up for most-mentioned brand was CREATIVITY FOR KIDS, with four of the 13 retailers naming their products as best sellers. Sales in the category seemed to trend toward fashion crafts, like friendship bracelets and jewelry boxes, but some retailers did report items with a more universal appeal, including animal figure painting kits and sticker books.
You can find out more about all the Top-10 products below.
No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.
Kids can custom design this jewelry box with shimmering faux jewels and colorful foam tiles. Includes more than 750 sparkling tiles and jewel pieces. Launch date: 2011. Awards: 2011 ASTRA Best Toys for Kids — In a January 2012 survey about arts and crafts toys, ten of 13 retailers said Sticky Mosaics from the Orb Factory were among their top two best sellers in the category. Retailers reported selling anywhere from 10 to 150 each month. — In a March 2012 survey, 2 out of 12 retailers told TDmonthly that Sticky Mosaics from The Orb Factory were their best selling product. Elmer Caranza, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that they sell about 2 dozen items from the Sticky Mosaics line each month, and that it's been a best seller for almost a year now.
Sticky Mosaics Ocean Princess comes with 4 sparkling projects, 4 plastic wall hangers and over 2100 sparkling tiles and jewel pieces. Follow a simple numbered legend and stick on the colorful tiles and jewels. This no mess, no fuss kit features our underwater Princess with her fishy friends and submerged palace. "Sticky Mosaics are not just crafts; they are works of art! Just because a craft is completed doesn't mean the fun is done; display these mosaic masterpieces for years to come with the special wall hangers included in each kit," Stephanie Carver, from The Orb Factory, told TDmonthly. — In a January 2012 survey about arts and crafts toys, Kelly Boone, manager of The Elephant's Trunk in Greenville, S.C., told TDmonthly that "Orb Factory's Sticky Mosaics, specifically Ocean Princess," are best selling arts and crafts items. They sell 10-12 each month.
A complete Shrinky Dinks fun factory with oodles of supplies. Includes 10 sheets of pre-printed Shrink film, charm bracelets, beads, greeting cards, gift tags, jewelry cord, hair clips and key chains. Plus 8 color pencils, pencil sharpener and hole punch. — In a January 2012 survey about arts and crafts toys, Grafton Stine, owner of Toys on the Square in Hummelstown, Pa., told TDmonthly that Shrinky Dinks Deluxe was a best selling item.
Create 10 accessories with this ultimate headband set. The Fashion Headbands craft kit includes a rainbow array of satin headbands, rhinestone, flowers, feathers a butterfly, yards of ribbon and more. Includes: 10 Colorful Satin Headbands, Sparkling Butterfly, Elastic Felt Pieces, 2 Fabric Flowers, Assorted Ribbons, Craft Glue, Craft Thread, Colorful Feathers, Assorted Colorful Rhinestones, Instructions and Ideas. — Elmer Carranza, assistant manager of Doodlehopper 4 Kids in Falls Church, Va., told TDmonthly in a January 2012 survey that Fashion Headbands from Creativity for Kids was a best selling arts and crafts toy. They sell about 15 each month. — In a May 2012 survey, Taka Andrews, owner of Miller's Toys in Mamaroneck, N.Y., told TDmonthly that they sell two dozen of this item each month. — Kim Emigh, VP of E-commerce at Growing Tree Toys in State College, Penn., told TDmonthly in a Fall 2012 survey that this was a top-2 best selling jewelry item at their store.
Clear directions for ten different kinds of bracelets, with all the colorful floss and beads needed to make them. A built-in clipboard provides the ideal work surface for this craft. — Mike DiAndrea, manager of Hardware Toys in Paoli, Pa., told TDmonthly in October 2011 that they sell about 8 of these kits each month, making them a best seller in the jewelry and accessories category. — In a January 2012 survey about arts and crafts toys, two out of 13 retailers said that Klutz's Friendship Bracelets book was a best selling toy. — In a December 2013 survey three out of 10 retailers said that Klutz made their best-selling books.
This product includes 20 super-cool drawing and design projects, from hieroglyphics to superheroes to Van Gogh. It comes with punch-out, reusable stencils kids can use in their designs. "Easy-to-handle wire-o binding makes each book user friendly," Rasheen Hewlett, marketing assistant for Peter Pauper Press, told TDmonthly. It was a 2006 NAPPA Honors award winner. Launch date: 2003. — Debbie Rogers, owner of Bear and Friends in Johnson City, Tenn., told TDmonthly in a January 2012 survey that they sell a dozen or so Scratch and Sketch books each month, making them a top selling arts and crafts item. — In an April 2015 survey, two out of 10 retailers told TDmonthly that scratch art was a best-selling travel toy.
Kids will spend hours of creative fun decorating their pets with their own bright colors and patterns with this Design a Pet Kit. The Design a Pet Kit from Toysmith 4M contains a sand filled lizard, fish and frog for kids to paint and decorate. Each pet has their own adoption certificate and habitat. Kit includes: 3 sand filled pets, water soluable paints, paintbrush, adoption certificates, and habitats. — In a January 2012 survey about arts and crafts toys, Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly that they sell a dozen of this toy each month. In fact, they sell so quickly that they "Can't keep them in stock!"
Loopdedoo is a new spinning tool that makes fabulous twisted bracelets in just a few minutes. It's fast, easy and fun. Just wrap the threads around the Loopdedoo device, turn the knob, guide the thread and minutes later the bracelet is done. Kids can even make necklaces, anklets, belts and more. There's no pattern to follow so each accessory is completely different and unique. Kids can use as many threads and color combinations as they like, and can make them thick, thin or anywhere in between. Launch date: November 2011. — In a January 2012 survey, Barbara Finblum, owner of Barston's Child's Play in Baltimore, Md., told TDmonthly that Loopdedoo is their best selling arts and crafts toy. "They came in in December and we sold 194 out of 5 stores - 163 out of 3 stores alone. We sold out and couldn't get them back," she said. — As of 10/5/2012 this product had 4.5 out of 5 stars from 8 reviews on Amazon.com. Pros: Easy to use; promotes creativity; fun. Cons: One user couldn't figure out how to start. — In a Fall 2012 survey, Dean Smith, owner of Jazams in Princeton, N.J., told TDmonthly that they sell 15 of this item each month, making it one of their top-2 sellers in the Hobby category.
Train Time includes two fold-out scenes and more than 50 reusable stickers. Packaged in a self-contained carry tote, it is available in 40 Sticker Tote designs. "The reusable stickers offer hours of play over and over again. Parents often comment that it's easy to take their kids on planes and to restaurants because they know their child will be entertained," Peaceable Kingdom Marketing and Operations Manager Donna Modrell told TDmonthly. — In a January 2012 survey about arts and crafts toys, Teresa Derry, owner of Annie's Toy Chest in Cocoa, Fla., told TDmonthlythat other than Sticky Mosaics from the Orb Factory, her best seller in the category was stickers from Peaceable Kingdom. They sell between 15 and 20 each month.
Writer's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author
Writer's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author
