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Toy Fair And The Year Ahead Could Surprise Hits Spell Success?Every year there are products at Toy Fair that are backed by huge marketing campaigns, creating a huge buzz before they are even shown. But this year, several specialty items caught attendees' attention by the merits of their design and execution alone.  Surprise SuccessWilliam Mark Corp’s Air Swimmers, remote-controlled, helium-filled balloons shaped like fish or sharks, created a stir while being demonstrated at the fair. Another company, Inventist Inc, created a buzz with their small personal transportation device that is certainly not just for kids. The Solowheel uses gyroscope technology to smoothly propel riders- at a fraction of the size and cost of competitor Segway. Could the surprise success of these specialty items indicate a healthy and vibrant energy in the toy industry for 2011? The Year Ahead This year's Toy Fair saw a 2% rise in overall attendance, as well as a 10% increase in trade guests. In 2010, toy sales grew by 2%, largely helped out by a strong 4Q. Will the new toys shown at Toy Fair catapult sales again this year? We'll just have to wait and see. In the meantime, check out TDmonthly Magazine all year long for the latest information on hot toys and industry news.
 Writer's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author |
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