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Price High, Sell More
By Alison Marek
January 2011

The trick to pricing isn't to find the lowest price, but to find the price the excites the customer. From perceived bargains (that are higher than normal prices) to perceived quality (which customers are willing to pay for), it's all a matter of psychology and numbers. Experts and seasoned retailers share their tips on getting the most from price tags in the February issue of TDmonthly Magazine.

Writer's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author


 


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