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In This Issue Licensed Toys and Hot Holiday Options for SpecialtyTDmonthly Magazine has more Holiday Preview articles for you this month, including new launches of dolls, plush and construction toys. Additionally, there's a Shop Talk story on Melody’s Choices gift and toy stores in Arkansas, as well as details on the first TDmonthly Charitable Kid Contest! Read on for more. LIVING FOR THE LICENSE It’s not enough to just slap a cartoon character on a toy and call it a success. The product itself has to be a winner, too, experts told TDmonthly while discussing some of the most popular licensed characters on toy shelves — Fisher Price’s Elmo, and Hasbro’s Star Wars and G.I. Joe, for example. Check out “From the Big Screen to the Toy Aisle” for coverage of some of this year’s biggest toy licenses (and the movies and TV programs that go with them), as well as the importance of releasing these products to the right age group and at the right time. LOCAL GOES NATIONAL Find out how the 3/50 Project is influencing community efforts to boost local sales, and see who is getting involved, and why, in "Blog Entry Leads to Buy-Local Blitz." STAFF PICKS Here’s a sample of some of the cute and creative items in this month’s Staff Picks article:
Writer's Bio: Julie L. Jones has written articles for both newspapers and magazines. Before joining the staff of TDmonthly Magazine, she worked as a communications writer and provided editorial support for a market research company. Read more articles by this author
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