Writer's Bio: Adeena Mignogna is an entrepreneur and writer who specializes in writing about small business, particularly retail. She started her own retail business in 2002 and operated it for more than five years. Now, she helps others through ups and downs in their business ventures. Adeena is the author of "Cute Little Store: Between the entrepreneurial dream and business reality" and the soon-to-be-released "Cute Little Store 2: What ever happened to that cute little store?" Read more articles by this author