Writer's Bio: As a managing partner and co-founder of Flag + Company, Beth has branded, defined, re-defined, and marketed organizations of all sizes and sectors. Prior to founding Flag, Beth served as a senior director at The Delve Group, a strategic branding firm focused on the business-to-business sector, and creative director at D2 Creative, where she established a traditional marketing and strategy division within an interactive agency. Read more about her company at www.flagandco.com. Read more articles by this author