Privacy Policy
PlayZak Parents · ToyDirectory.com, Inc.
Covers playzak.com (PlayZak Parents), our emails and newsletters, and information we get offline or from other sources.
Effective date: November 1, 2026
Last updated: November 1, 2026
Quick links: Do Not Sell or Share My Personal Information · Your California privacy rights · Cookies and tracking · Children · Contact us
1. The short version
ToyDirectory.com, Inc. ("ToyDirectory," "we," "us") is a California company. PlayZak® is a division of ToyDirectory.com, Inc. and publishes PlayZak Parents, a site for parents of children about 0 to 12.
We collect information you give us and information collected automatically when you visit or open our emails. We may also use other companies and public sources to add to and correct the records we already have.
We use it to run, personalize and grow our business, for analytics, marketing and advertising, to build profiles and audiences, and to develop new products, including AI tools.
Sharing for ads. Where our pages show Google AdSense ads, we share online identifiers and browsing activity with Google for targeted (cross-context behavioral) advertising. We don't sell personal information.
You can stop this. Use Do Not Sell or Share My Personal Information (email or phone, Section 7). We will honor Global Privacy Control browser signals once GPC detection is live on PlayZak; until then, please opt out by email or phone.
PlayZak Parents is written for adults. We don't knowingly collect information from children under 13, and we don't sell or share information of anyone we know is under 16.
2. Notice at collection: what we collect, why, and who gets it
This notice applies at or before the time we collect your information, and it covers the last 12 months.
| Category | Examples | Where it comes from | Why we use it | Sold or shared? | Who receives it | How long we keep it |
|---|---|---|---|---|---|---|
| Identifiers and contact details | Name, email, social media handle, and anything else you choose to include when you write to us | You | All purposes in Section 4 | Not sold or shared | Service providers | While you're in touch with us or subscribed, plus 3 years |
| Online identifiers | IP address, cookie IDs, device and advertising IDs, browser type | Automatically, through cookies, pixels and similar tools | Analytics, personalization, security, advertising | Shared with Google for ads (AdSense), where ads are shown | Google (AdSense and Analytics); service providers | While you're in touch with us or subscribed, plus 3 years. Google keeps its own copy under its settings |
| Internet and email activity | Pages viewed, searches, clicks, time on page, links followed, email opens and clicks, referring site | Automatically | Analytics, personalization, marketing, advertising, product development | Shared with Google for ads (AdSense), where ads are shown | Google (AdSense and Analytics); service providers | While you're in touch with us or subscribed, plus 3 years |
| General location | City, state, country, from IP address or what you tell us | You; automatically | Personalization, analytics, ads | Shared with Google for ads (AdSense), where ads are shown | Google (AdSense and Analytics) | While you're in touch with us or subscribed, plus 3 years |
| Communications | Emails and other messages you send us, and our replies | You | Answering you, customer service, business records, improving our services and AI tools | Not sold as content. Contact details in them are treated as identifiers above | Service providers who help us run email | While you're in touch with us or subscribed, plus 3 years |
| Photos, video and audio | Photos, videos or voicemails you send us; product photos and videos makers send us | You; makers' websites | Editorial, marketing | Not sold | Shown publicly only if we publish them | While published, or as long as needed for the purposes above; see Terms |
| Inferences | Interests, audience segments | Created by us from the information above | Personalization, marketing, advertising | Not sold or shared | Service providers | While you're in touch with us or subscribed, plus 3 years |
We don't collect Social Security, driver's license or passport numbers, precise geolocation, health, biometric, racial or religious information, and we ask you not to send it. PlayZak Parents doesn't offer accounts, sign-in or payments, so we don't collect passwords or card numbers.
3. Where we get information
From you: newsletter signups, emails and messages.
Automatically: cookies, pixels, tags, software development kits (SDKs), server logs and email tracking (see Section 8).
From companies and partners: makers, social media and video platforms, analytics and advertising companies, and data partners.
From public and other sources: public websites and social media profiles. We use these to add to and correct our own records. We don't sell personal information from any source.
Combined: we may combine information from all of these sources into one record or profile.
4. How we use information
We use every category in Section 2 for any of these purposes:
- Run PlayZak Parents and our newsletters
- Personalize and customize content, search results, recommendations, emails and ads, including on other websites
- Build profiles, segments and audiences, and predict interests
- Measure and analyze site and email use (analytics), and test new designs
- Market our products and services, and those of makers, advertisers and partners, by email, social media and ads
- Target, measure and retarget ads, including cross-context behavioral advertising
- Share online identifiers and activity with Google for advertising (AdSense), as described in Sections 6 and 7
- Develop and improve products and services, including training, testing and improving AI tools and models
- Keep records and meet accounting and tax duties
- Protect the Services, prevent fraud and spam, enforce our Terms, and meet legal duties
- Any other purpose we tell you about when we collect the information, or that is compatible with these purposes
If we want to use personal information for a purpose that is materially different and not compatible with these, we'll tell you first and, where the law requires, ask for your consent.
5. Affiliate links
Some pages link to Amazon and other stores. As an Amazon Associate we earn from qualifying purchases. When you click one of these links, the store uses its own cookies to track the purchase so we earn a commission. What you buy is between you and the store, under its own privacy policy.
6. Who we share or disclose information to
What we sold or shared in the last 12 months. In the last 12 months, the only "sharing" was for cross-context behavioral advertising through Google AdSense: online identifiers (such as cookie IDs and IP address) and internet activity (such as pages viewed) were shared with Google, which uses them to show and measure ads, including personalized ads. We did not sell any personal information in the last 12 months.
Disclosures for business purposes in the last 12 months. We disclosed identifiers, contact details and communications to our service providers listed below, for example to host the site and send email.
We don't sell personal information. We don't sell or share parents' information with toy makers, advertisers, data partners or other businesses. The only sharing is the Google AdSense advertising sharing described above, on pages that show ads.
Service providers. We also disclose information to companies that work for us under contract and can't use it for their own purposes, such as website hosting, email delivery, Cloudflare for site security, and accounting and legal advisers.
Other disclosures. We may disclose information when the law requires it, to protect rights and safety, and in a merger, sale or reorganization of our business.
7. Do Not Sell or Share My Personal Information
You have the right to tell us to stop selling or sharing your personal information, including for targeted advertising. To opt out:
- Email emailtoydirectory@gmail.com with the subject "Do Not Sell or Share," or
- Call 424-272-6854 and leave a message with your name and email, or
- Once GPC detection is live on PlayZak, turn on Global Privacy Control (GPC) in your browser (see Section 9)
You don't need an account and we won't ask you to prove your identity, though we may ask for your email or name so we can find your record. We'll act on your request as soon as we can and within 15 business days, and we'll tell any company we shared your information with to stop as well. After you opt out, we'll wait at least 12 months before asking you to opt back in. If you later want to opt back in, you can tell us.
Sensitive personal information. We don't collect sensitive personal information on PlayZak Parents, so we don't offer a separate "Limit the Use of My Sensitive Personal Information" link.
8. Cookies, pixels and tracking
We and other companies use cookies, pixels, tags, SDKs and similar tools on our websites and in our emails. These tools collect online identifiers and activity, and the companies that run them may collect information about your activity over time and across different websites and apps, and use it for their own purposes, including advertising. Tools we use or may use:
| Tool | What it does | Run by |
|---|---|---|
| We use Google Analytics 4 (Measurement ID G-QSQPRHBZCE) | Measures visits, pages, clicks and traffic sources | |
| Google AdSense (on pages that show ads) | Shows ads, which can be personalized | |
| Google Ads tags (if installed) | Measures and retargets ads | |
| Meta Pixel (if installed), and the older Facebook SDK sharing scripts on PlayZak, which are being removed | Measures and retargets ads on Facebook and Instagram; sharing buttons | Meta |
| Amazon affiliate links | Tracks purchases from our links so we earn a commission | Amazon |
| Email open and click tracking | Shows whether an email was opened and which links were clicked | Us and our email provider |
| Cloudflare | Security and site performance | Cloudflare |
| YouTube embeds | Plays videos |
Your choices: You can block or delete cookies in your browser settings, opt out of personalized Google ads at adssettings.google.com, and use Do Not Sell or Share. Blocking cookies may make some features work less well. To stop email tracking, turn off images in your email app.
9. Global Privacy Control and Do Not Track
Global Privacy Control (GPC). We will honor GPC signals once GPC detection is live on PlayZak. From then on, if your browser sends a GPC signal, we'll treat it as a request to opt out of the sharing of personal information linked to that browser or device, and to any email we can connect to it. Until GPC detection is live, please opt out by email (emailtoydirectory@gmail.com, subject "Do Not Sell or Share") or by phone (424-272-6854). You can turn on GPC in browsers such as Firefox, Brave and DuckDuckGo, or with a browser extension. See globalprivacycontrol.org.
Do Not Track. Our websites don't respond to "Do Not Track" browser signals, because there is no common standard for them. We will honor GPC as described above once detection is live; until then, use email or phone.
10. Your California privacy rights
If you live in California, you have these rights:
- Right to know what personal information we collected about you, the sources, why we use it, who we sold, shared or disclosed it to, and the specific pieces of information
- Right to delete personal information we collected from you, with some exceptions the law allows
- Right to correct inaccurate personal information
- Right to opt out of the sale or sharing of your personal information (Section 7)
- Right to limit the use of sensitive personal information (we don't collect it; see Section 7)
- Right not to be discriminated against for using these rights. We won't deny you service, charge a different price or give you a lower level of service because you used them.
How to make a request: email emailtoydirectory@gmail.com with the subject "Privacy request," or call 424-272-6854 (leave a detailed message). Tell us your request and the email or name we'd find you under. We'll confirm we got it within 10 business days and answer within 45 days. If we need more time, up to another 45 days, we'll tell you why. To protect you, we'll check your identity for requests to know, delete or correct, usually by matching details you give us with what we have, or by email confirmation.
Authorized agents: someone you authorize can make a request for you. We may ask for your signed permission and ask you to confirm your identity with us directly.
Notice of financial incentive: we don't currently offer discounts or other benefits in exchange for personal information.
Shine the Light (Civil Code 1798.83): California customers may ask once a year for a list of the categories of personal information we disclosed to third parties for their direct marketing in the prior calendar year, and the names and addresses of those third parties. Email emailtoydirectory@gmail.com with the subject "Your Privacy Rights."
11. Children
PlayZak Parents is for parents and other adults. Our articles, activities, printables and videos are about children, but they are written for parents and are not directed to children under 13, and we don't knowingly collect personal information from children under 13. We don't run contests, comments or signups aimed at kids. Our YouTube videos are set as not made for kids. The older Facebook SDK scripts on PlayZak pages are being removed. We don't knowingly sell or share the personal information of anyone under 16. If we learn we have collected information from a child under 13 without verified parental consent, we will delete it. If you believe a child has given us information, email emailtoydirectory@gmail.com with the subject "Child privacy," and we'll delete it.
12. How long we keep information
We keep each category for the period shown in Section 2, or as long as reasonably needed for the purposes we collected it for, and then delete or de-identify it. We keep tax and accounting records as long as the law requires. We keep opt-out and unsubscribe records so we can keep honoring them.
13. Emails and unsubscribing
We send newsletters, offers and other marketing emails. Every marketing email has an unsubscribe link and our postal address. We honor unsubscribes within 10 business days. We never sell, rent or transfer the email address of anyone who has unsubscribed from our emails. You may still get non-marketing emails, such as replies to your messages.
14. AI tools
We use AI tools to help write and edit content and emails and to analyze data. Some videos use an AI-generated voice. Some of our emails and messages may be written or sent with the help of automated tools. We may use personal information and content you send us to train, test and improve AI tools, under the choices described in this policy. We don't use automated decision-making to make decisions that have legal or similarly significant effects on you.
15. Security
We use reasonable safeguards for the kind of information we hold. No system is fully secure, so please don't send us sensitive information by email.
16. People outside California
We are based in the United States, and information is stored and processed in the U.S. If you live in another U.S. state with a privacy law, you may have similar rights to know, delete, correct and opt out of sales, targeted advertising and profiling. Use the same contacts above. If we deny your request, you can appeal by replying to our answer with the subject "Appeal."
17. Changes to this policy
We may update this policy. We'll post the new version with a new "Last updated" date. If we make a material change, we'll put a notice on the site and email you if we have your email, before the change takes effect. We won't use information we already collected in a materially different way without telling you first and getting consent where the law requires.
18. Contact us
ToyDirectory.com, Inc. (PlayZak Parents)
12340 Santa Monica Blvd., Suite 237, Los Angeles, CA 90025
Email: emailtoydirectory@gmail.com
Phone: 424-272-6854