How does Diamond calculate the charts?It all starts at the comic book shop.
Data for Diamond’s sales charts are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Diamond’s market share numbers are pulled from overall Diamond orders of over 2,500 retail accounts from all publishers’ titles. Diamond’s market share data reflects orders from its current publishing partners.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
Some accounts may use a variety of Point-Of-Sale (POS) tools and other sales systems, while others do not. Sales data from other sources based on a varied set of POS users are limited to specific store performance and may not include data from other industry accounts. POS data are limited to each individual POS system’s user base and do not accurately present a holistic view of the industry.
Premier Publishers are defined by Diamond as Marvel Comics, Image Comics, Dark Horse Comics, IDW Publishing, Dynamite Entertainment, and BOOM! Studios.
Please note that reported quantities on comics marked with an asterisk (*) have been reduced based on an estimate of retailer expected returns that may or may not occur and thus, the title may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
MARKET SHARE
PUBLISHER
DOLLAR MARKET SHARE
UNIT MARKET SHARE
MARVEL COMICS
54.14%
61.98%
IMAGE COMICS
10.73%
11.94%
IDW PUBLISHING
6.39%
5.57%
BOOM! STUDIOS
5.19%
5.06%
DARK HORSE COMICS
4.01%
3.71%
DYNAMITE ENTERTAINMENT
3.22%
2.96%
VIZ MEDIA
2.38%
1.02%
DC COMICS
1.46%
-1.19%
VAULT COMICS
1.23%
1.44%
RANDOM HOUSE
0.92%
0.28%
OTHER NON-TOP 10
10.31%
7.22%
NEW TITLES SHIPPED
PUBLISHER
COMICS SHIPPED
GRAPHIC NOVELS SHIPPED
MAGAZINES SHIPPED
TOTAL
SHIPPED
MARVEL COMICS
77
32
0
109
IMAGE COMICS
40
13
0
53
BOOM! STUDIOS
24
10
0
34
DARK HORSE COMICS
18
12
0
30
KODANSHA COMICS
0
28
0
28
IDW PUBLISHING
17
8
0
25
VIZ MEDIA LLC
0
25
0
25
DYNAMITE
15
4
0
19
VAULT COMICS
16
1
0
17
TITAN COMICS
6
3
0
9
OTHER NON-TOP 10
111
212
28
351
TOTAL
324
348
28
700
TOP 10 GAMES BY DOLLARS INVOICED
RANK
DESCRIPTION
ITEM CODE
VENDOR
1
TOME OF BEASTS HC
JUN168476
PAIZO PUBLISHING
2
MARVEL HEROCLIX: GALACTUS PREMIUM COLOSSAL FIGURE
APR208578
NECA
3
PATHFINDER 2ND EDITION: THE LOST OMENS PATHFINDER SOCIETY GUIDE HC
AUG202514
PAIZO PUBLISHING
4
STARFINDER RPG CORE RULEBOOK HC
JUN173371
PAIZO PUBLISHING
5
PATHFINDER FLIP-MAT: BIGGER BASIC
APR158212
PAIZO PUBLISHING
6
MAGIC THE GATHERING TCG: ZENDIKAR RISING COLLECTION BOOSTERS
JUL208186
WIZARDS OF THE COAST
7
MONOPOLY: STAR WARS: THE MANDALORIAN: THE CHILD EDITION BOARD GAME
FEB209140
HASBRO TOY GROUP
8
PATHFINDER 2ND EDITION BESTIARY 2
FEB202896
PAIZO PUBLISHING
9
THE EXPANSE RPG HC
NOV182869
GREEN RONIN PUBLISHING
10
CREATURE CODEX POCKET EDITION
FEB208361
PAIZO PUBLISHING
TOP 10 TOYS BY DOLLARS INVOICED
RANK
DESCRIPTION
ITEM CODE
VENDOR
1
ONE-12 COLLECTIVE: DC COMICS: HARLEY QUINN “PLAYING FOR KEEPS” FIGURE
SEP198653
MEZCO TOYS
2
STAR WARS: THE MANDALORIAN MK. 3 SDCC 2020 1/6-SCALE BUST